Great question! With so many design ideas floating around on Pinterest and Instagram, clients can easily feel overwhelmed. Architects play a crucial role in helping them cut through the noise and refine their vision. Here's how: 1. Theme - Instead of focusing on individual images, architects can guide clients to articulate the mood, function, and overall feel they want. A home isn’t just a collection of cool ideas—it’s a cohesive story. 2. Patterns - Architects can analyze what clients are pinning or saving to find recurring patterns: Are they drawn to open-concept layouts? Natural materials? Dramatic lighting? Spotting trends helps define their true aesthetic. 3. Feasibility - Not everything online translates well in real life due to budget, climate, or structural limitations. Architects can bring practicality to dreamy concepts—offering alternative solutions that achieve similar effects within constraints. 4. Reduce - Instead of presenting an overload of options, architects can curate a shortlist of ideas, helping clients rank priorities—what’s essential, what’s flexible, and what’s purely decorative. 5. Organize - Once ideas are refined, architects can create custom collections that synthesize the client’s style into a cohesive design direction, making it easier to explore options and then make decisions.

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Its time for all of US to step it up…

Houghland Architecture of Charlotte, NC Awarded Best of Houzz 2023 The annual people’s choice award recognizes professionals among the Houzz community who stand out in both talent and customer service Charlotte, NC February 15, 2023 – Houghland Architecture of Charlotte, NC has won a “Best of Houzz” award for Design on Houzz®, the leading platform for home remodeling and design. This is the tenth award Houzz has given the design firm and was chosen by the millions of homeowners that comprise the Houzz community from among more than 3 million active home building, remodeling and design industry professionals. Best of Houzz awards are given annually, in three categories: Design, Customer Service and Photography. Design awards honor professionals whose work was the most popular among the Houzz community. “Best of Houzz 2023” badges appear on winners’ profiles as a sign of their commitment to excellence. These badges help the more than 65 million homeowners and home design enthusiasts on Houzz to identify popular and top-rated home professionals for their projects. "We are thrilled to highlight incredibly talented and customer-driven pros from the Houzz community through the Best of Houzz awards," said Liza Hausman, vice president of Industry Marketing for Houzz. "At Houzz, we strive to support professionals from building their brands and attracting clients, to managing their business efficiently and profitably, and collaborating with clients. The Best of Houzz awards provide a distinctive mark of credibility for homeowners looking for pros on Houzz. We congratulate all the winners for everything they’ve accomplished in 2022 and look forward to seeing their work and positive reviews in the year ahead."